CapRock Brochure

Partnered with JLL designers and marketing team to develop marketing collateral for CapRock, a distinctive office property in Bethesda, Maryland's competitive commercial real estate market. Working within an established brand identity provided by an outside vendor, extended the property's unique logo mark shape into a comprehensive visual system that differentiated CapRock within the market while maintaining brand consistency.

Developed bold design approach featuring vibrant color palette, custom textured backgrounds, and high-quality architectural renderings captured from dynamic angles that showcased the property's modern design and location advantages. Ensured all design elements—from typography to graphic treatments—harmonized with the brand's established visual language while creating materials that stood out against competitor properties in the Bethesda submarket.

Key Contributions:
- Extended third-party brand identity into cohesive marketing collateral system
- Integrated logo mark geometry into layout structure and graphic elements throughout brochure
- Developed bold visual approach using vibrant colors and custom textures that elevated property positioning
- Selected and art-directed architectural renderings emphasizing property's distinctive design features
- Collaborated across design and marketing teams to balance creative vision with leasing strategy

The brochure provided JLL's leasing team with distinctive marketing materials that effectively communicated CapRock's competitive advantages, supporting the property's market positioning and tenant attraction efforts in the dynamic Bethesda office market.