1156 15th Street Brochure

Partnered with JLL's Washington, DC marketing team to develop brand identity and marketing materials for 1156 15th Street, a luxury mixed-use property featuring high-end office and residential spaces. Extended an existing logo into a comprehensive visual system, creating custom background textures and branded design elements that reflected the property's sophisticated market positioning in the competitive DC real estate landscape.

Led visual design efforts to capture the property's dual appeal to both corporate tenants and residential buyers, balancing professional polish with lifestyle aspirational messaging. Developed a custom property map that clearly communicated location advantages and proximity to key District landmarks, while integrating high-quality photography and textures that reinforced the premium nature of the development.

Key Contributions:
- Developed cohesive brand identity system building on existing logo foundation
- Created custom background textures and design elements that elevated the property's luxury positioning
- Designed detailed property map highlighting location advantages and neighborhood amenities
- Collaborated with cross-market marketing team to ensure messaging resonated with DC audience
- Established visual hierarchy that balanced office leasing information with residential sales messaging

The brochure successfully positioned 1156 15th Street as a premier mixed-use destination, serving as a key marketing tool for both commercial leasing and residential sales efforts in one of Washington, DC's most desirable submarkets.