12 Porete Ave Brochure

Developed comprehensive brand identity and marketing materials for 12 Porete Avenue, an industrial property requiring distinctive positioning in the competitive warehouse and logistics market. Created a custom logo incorporating clean lines and bold typography to establish a professional, modern identity that balanced industrial functionality with market appeal. Extended the logo into a complete visual system adaptable across print and digital marketing channels.

Collaborated closely with property marketers to align visual design with target tenant profiles and messaging strategy, developing a color palette and visual tone that conveyed structural capability while maintaining approachability. Worked alongside fellow designers to integrate the new branding into cohesive brochure layouts featuring custom graphics, property renderings, and strategic messaging that highlighted the building's key features and location advantages.

Key Contributions:
- Designed custom logo and complete brand identity system from concept through execution
- Established visual language that positioned the property effectively within the industrial real estate sector
- Collaborated across marketing and design teams to ensure brand consistency and strategic alignment
- Delivered complete branding package and marketing materials under accelerated timeline
- Balanced efficiency with quality standards to meet tight deadline without compromising design integrity

The brochure and branding system successfully launched the property's marketing campaign, providing JLL's leasing team with professional tools that effectively communicated 12 Porete Avenue's value proposition to prospective industrial tenants.