121 River Street Brochure

Partnered with JLL's New Jersey marketing team to design comprehensive leasing materials for 121 River Street, coordinating across brokerage, marketing, and design departments to create cohesive messaging and visual presentation. Served as design lead in a cross-functional collaboration that translated property intelligence from leasing teams into compelling marketing collateral targeting prospective tenants in the competitive New Jersey office market.

Worked closely with brokerage professionals to understand key property differentiators and tenant decision factors, then translated technical specifications and location advantages into clear visual narratives. Collaborated with fellow designers to ensure visual consistency with established brand standards while developing unique layouts and graphic treatments that distinguished the property within the market.

Key Contributions:
- Coordinated design efforts across brokerage, marketing, and design teams to ensure strategic alignment
- Developed custom layouts and graphics that highlighted property's location advantages and amenities
- Integrated broker insights into visual storytelling that resonated with target tenant profiles
- Ensured brand consistency while creating distinctive visual identity for the property
- Designed information hierarchy that balanced technical specifications with aspirational messaging

The brochure provided JLL's leasing team with professional marketing tools that effectively communicated 121 River Street's competitive positioning, supporting tenant outreach efforts and contributing to the property's leasing campaign success.