140 Wendwell Brochure

Partnered with JLL's Canadian leasing team to develop marketing collateral for 140 Wendwell, building upon an established brand identity to create materials that supported the property's leasing strategy. Worked within existing brand guidelines developed by a colleague while extending the visual system through custom graphics and layouts tailored to the property's specific market positioning and tenant targets.

Coordinated closely with brokerage teams to ensure accurate representation of leasing opportunities, space configurations, and property amenities, translating technical specifications into clear, compelling visual narratives. Collaborated with fellow designers to refine brand applications, maintaining visual consistency while creating distinctive layout solutions that elevated the presentation and emphasized the property's competitive advantages.

Key Contributions:
- Extended existing brand identity through custom graphics and layout design
- Collaborated across cross-border teams to align design with Canadian market leasing strategy
- Partnered with brokerage professionals to ensure accuracy of leasing information and space details
- Balanced brand consistency with property-specific visual storytelling
- Developed information hierarchy that showcased key selling points and property differentiators

The brochure equipped JLL's leasing team with professional marketing materials that effectively communicated 140 Wendwell's value proposition, supporting tenant acquisition efforts while maintaining brand integrity across the property portfolio.