266 Summer Street Custom Branding

Developed comprehensive brand identity for 266 Summer Street, a historic office property in Boston's Fort Point district transformed into contemporary workspace meeting modern tenant standards. Created custom logo and visual system that honored the building's architectural heritage while communicating its state-of-the-art infrastructure and amenities, positioning the property at the intersection of historic preservation and workplace innovation.

The branding strategy balanced reverence for the building's distinctive character with forward-thinking design that appealed to today's creative and technology-focused tenants. Crafted a visual language that leveraged the property's unique story—a successful adaptive reuse project in one of Boston's most dynamic neighborhoods—to differentiate 266 Summer Street within the competitive Fort Point office market.

Key Contributions:
- Designed custom logo and complete brand identity system from concept through execution
- Developed visual language that balanced historic architectural character with modern workplace positioning
- Created branding that positioned the property for forward-thinking tenants valuing both innovation and tradition
- Established brand foundation adaptable across marketing collateral and leasing materials
- Captured the property's unique narrative as a historic-meets-modern workspace destination

The brand identity successfully distinguished 266 Summer Street in Boston's competitive office market, providing a foundation for marketing efforts that communicated the property's distinctive blend of character, location, and contemporary amenities to prospective tenants.