66 Galen Street Tour Card

Designed marketing tour card for 66 Galen Street in Watertown, working within an established brand identity to create a compact, broker-friendly reference tool for property tours and tenant presentations. Developed custom graphics that adhered to brand guidelines while optimizing information density and visual hierarchy for the tour card format—a critical leave-behind piece requiring both immediate impact and practical functionality.

Delivered the project under accelerated timeline to meet broker needs for upcoming marketing tours, translating complex property specifications, amenities, and location advantages into a visually engaging, easily digestible format. Collaborated closely with marketing strategists and fellow designers to balance creative expression with practical constraints of the tour card medium, ensuring all elements supported the property's leasing objectives.

Key Contributions:
- Created custom graphics within established brand system optimized for compact tour card format
- Designed information architecture that made complex property details accessible at a glance
- Delivered polished, print-ready materials under tight deadline to support active leasing campaign
- Collaborated across marketing and design teams to ensure brand consistency and strategic alignment
- Balanced visual appeal with functional durability for repeated use during property tours

The tour card provided JLL's brokerage team with a professional, portable marketing tool that effectively communicated 66 Galen Street's key attributes during client tours, supporting tenant engagement and the property's overall marketing strategy.