Excelsior LMS Website Design

Led brand identity development and user experience design for Illuminate's proprietary Learning Management System platform serving life sciences and medical industry clients. Created comprehensive brand system from logo concept through complete visual identity, establishing a cohesive design language that communicated professionalism and accessibility—critical attributes for educational platforms serving highly regulated industries.

Designed overall LMS layout architecture prioritizing intuitive navigation, clear information hierarchy, and seamless user experience for vendor training and product education. Developed visual framework that balanced functional learning requirements with engaging interface design, ensuring the platform supported diverse learning styles while maintaining consistency across modules, assessments, and resource libraries. The brand identity and UX foundation established design standards that unified Illuminate's LMS offerings across multiple client deployments.

Key Contributions:
- Designed custom logo and complete brand identity system for LMS platform
- Developed comprehensive UX framework and layout architecture for web-based learning environment
- Created visual language balancing educational functionality with engaging interface design
- Established design standards and brand guidelines supporting multiple client implementations
- Prioritized accessibility and intuitive navigation for diverse vendor user base

The brand identity and UX design established Illuminate's LMS as a professional, scalable educational platform, providing clients with training solutions that reflected their commitment to vendor education while supporting Illuminate's product offering differentiation in the competitive life sciences services market.