Maspeth Micro-Fulfillment Center

Developed custom brand identity for Maspeth Micro Fulfillment Center, a state-of-the-art industrial property in New Jersey positioned to capture growing demand for last-mile delivery and e-commerce logistics solutions. Created distinctive branding that communicated the property's role as a modern, high-performance logistics hub while differentiating Maspeth within the competitive industrial real estate market increasingly focused on urban fulfillment infrastructure.

The brand identity addressed the unique positioning requirements of micro fulfillment properties—smaller-footprint industrial spaces optimized for rapid delivery turnaround in dense urban markets. Developed visual language that balanced industrial functionality with contemporary design sophistication, appealing to prospective tenants ranging from established retailers to emerging e-commerce operators seeking strategic last-mile locations. The branding established Maspeth as a premium option within JLL's industrial portfolio, reflecting both the property's technical capabilities and its strategic value in modern supply chain networks.

Key Contributions:
- Designed complete brand identity system from concept through execution for specialized industrial property
- Created visual language that positioned micro fulfillment capabilities as premium market offering
- Developed branding that communicated both logistics efficiency and strategic location advantages
- Established distinctive identity differentiating property within competitive industrial real estate sector
- Aligned property branding with JLL's quality standards and strategic positioning expectations

The brand identity positioned Maspeth Micro Fulfillment Center as a forward-thinking logistics solution, providing JLL's industrial leasing team with marketing foundation that effectively communicated the property's role in modern e-commerce infrastructure and last-mile delivery networks.