Rowes Wharf Amenities Presentation
Rowes Wharf Amenity Presentation
Partnered with Gensler, a leading global design agency, to develop high-impact presentation for Rowes Wharf, a premier waterfront property in downtown Boston's Financial District. Created visually compelling materials showcasing the property's luxury amenities—including pools, fitness facilities, and lifestyle offerings—to prospective tenants and stakeholders, positioning Rowes Wharf as a destination workplace that balanced professional environment with resort-quality amenities.
Collaborated with Gensler's team to leverage their architectural storytelling expertise while developing custom visual elements including high-quality renderings, bespoke illustrations, and carefully curated textures that brought the Rowes Wharf experience to life. Integrated these design components into cohesive visual narrative emphasizing the property's distinctive character, historic waterfront location, and high-end appeal through clean layouts and sophisticated typography that reflected the property's premium market positioning.
Key Contributions:
- Collaborated with Gensler design team to develop comprehensive amenity showcase presentation
- Created custom illustrations and selected textures reinforcing luxury property positioning
- Integrated high-quality architectural renderings into strategic visual storytelling framework
- Developed clean, modern layouts that balanced visual impact with information clarity
- Aligned presentation design with Rowes Wharf's established brand identity and market positioning
- Leveraged architectural expertise to communicate spatial experience and lifestyle benefits
The presentation effectively communicated Rowes Wharf's unique value proposition as a luxury waterfront workplace destination, providing the leasing team with compelling marketing materials that showcased amenities as key differentiators in Boston's competitive office market—demonstrating how strategic design collaboration elevates property positioning and tenant attraction efforts.