The Center at Corporate Drive Brochure

Led design direction for The Center at Corporate Drive marketing brochure, developing a vibrant, energetic visual approach that differentiated the property within the commercial real estate market through bright color palette and playful graphics. Created marketing materials that strategically emphasized the property's location advantages—including proximity to major transportation hubs and local amenities—while showcasing modern facilities through a dynamic design language that departed from traditional corporate real estate collateral.

Developed color strategy and graphic treatments that reflected the lively, accessible atmosphere of both the property and its surrounding area, creating memorable visual identity that resonated with prospective tenants seeking contemporary workspace environments. Collaborated closely with marketing team to ensure visual design supported content strategy and overall branding objectives, while partnering with fellow designers to maintain consistency across the complete marketing collateral suite and align with JLL's quality standards for client-facing materials.

Key Contributions:
- Led creative direction establishing vibrant, contemporary design approach as market differentiator
- Developed bold color palette and playful graphic system that elevated property positioning
- Strategically highlighted location advantages and modern amenities through engaging visual narratives
- Collaborated across marketing and design teams to ensure brand alignment and message consistency
- Created distinctive visual identity that stood out within traditional commercial real estate marketing landscape
- Maintained JLL quality standards while pushing creative boundaries for more memorable property presentation

The brochure provided JLL's leasing team with distinctive marketing materials that effectively differentiated The Center at Corporate Drive through design innovation, demonstrating how strategic creative direction transforms standard property marketing into compelling brand experiences that capture attention and drive tenant interest in competitive markets.